First Impressions are everything to us. Remember your first day of school, knees a bit wobbly of nervousness until your teacher assured you “it’ll be okay” or your first experience with the tooth fairy, excited to get some money. When you started your first job, good or bad in experience, you had a first impression. *That is what shaped your experience ...

Pay per Click, email marketing, rich content, info graphics, geo fencing, SEO and SEM, pop up ads, call to action buttons, search engines, blogging, and all social media including a plethora of more phrases and acronyms are associated with digital marketing. What is digital marketing really and why is it becoming “a go to strategy” for business today? ...

Day after day, I am amazed by how many ads annoy me! They are predictable rather than persuasive. They are confusing in messaging rather than concise. They use humor poorly or moreover, incorrectly. They are not targeted to the right demographic (that’s a recent blog by the way: Targeting the Correct Demographics: Why It Matters in Business!) ...

Myth or Fact: Is Direct Mail Marketing Still Effective?

Perhaps it’s a glossy post card in the mail box with a 20% OFF offer. Later that day, the subject line reads: it’s The 20% OFF SALE . You scroll down and click on the link and there is that same glossy post card. Every day we are getting some form of mail whether it’s ...

Owning a business has its pros and cons. It’s entrepreneurial empowerment, that’s a pro but overwhelming too, that’s a con. It affords owners flexibility of being their own “boss” which is a pro but for some business owners to much flexibility can be a distraction for their business, that’s definitely a con. Of course, there are more examples of ...

It seems everybody today is preoccupied with searching for a new normal. The new normal for the household and the new normal at the workplace. The new normal includes managing work tasks while working from home. Working from home presents a whole new set of challenges. Appropriate internet speed, internet security, proper monitor and adequate office ...

The kitchen was tiny but tidy, a top the stove sat the coffee pot. Turn on the stove, and soon you’d see through the clear knob of the lid, coffee grounds rising to the top. Gurgling sounds would ensue until brewing was complete. In time, a new version would be available to coffee lovers. The percolator plugged into the electric outlet worked its ...