Working in business development, I am frequently asked a myriad of questions. What is the best form of media to use for my business? Marketing? Advertising? What media does not work well? What works better? They all get the same results, right? Any media I choose should work because the media company personnel recommended it? I like this media best ...
A middle-aged man is sitting in the park watching birds nose dive for bread crumbs. The fresh air is reinvigorating to him. He takes a deep breath, at exhale he hears some noise, he leans closer toward the sidewalk. He stands up as he sees something coming his way. He looks ahead intently, as he sees more clearly now. It appears that two motorcycles ...
Marketing is the process of generating interest in potential customers. Potential customers are defined to be your target audience for your product and/or service. Marketing involves design, creation, research and analysis of raw data from a variety of databases to find useful patterns or trends. Marketing helps to define the product and/or service ...
First Impressions are everything to us. Remember your first day of school, knees a bit wobbly of nervousness until your teacher assured you “it’ll be okay” or your first experience with the tooth fairy, excited to get some money. When you started your first job, good or bad in experience, you had a first impression. *That is what shaped your experience ...
Pay per Click, email marketing, rich content, info graphics, geo fencing, SEO and SEM, pop up ads, call to action buttons, search engines, blogging, and all social media including a plethora of more phrases and acronyms are associated with digital marketing. What is digital marketing really and why is it becoming “a go to strategy” for business today? ...
Myth or Fact: Is Direct Mail Marketing Still Effective?
Perhaps it’s a glossy post card in the mail box with a 20% OFF offer. Later that day, the subject line reads: it’s The 20% OFF SALE . You scroll down and click on the link and there is that same glossy post card. Every day we are getting some form of mail whether it’s ...
