PODCAST EDITING: IF YOU THINK IT’S UNNECESSARY, YOU’RE MISTAKEN. EDITING IS THE MOST IMPORTANT PART OF PODCAST PRODUCTION!

Before the rise in popularity of podcasts, editing was typically associated with written materials such as books, white papers, print ads, etc. It was not considered anything extraordinary. Editing gained more notoriety as videos on social media became popular. Still, editing was commonly considered more important to written material. Today, with an estimated 80 Million Americans listening to podcasts on a weekly basis, according to The Infinite Dial 2021, editing is becoming associated with more than just written materials. It is developing prominence in digital media such as podcasting.

Podcasting growth has evolved in part because of the pandemic but more importantly, it’s popular because it is a convenient way for people to be informed or entertained when they want to be. We are a mobile society and podcasting fits that lifestyle. Podcasts although an accessible means of communication must be of good sound quality or the listener is tuned off and tuned out. We provided an explanation of this importance in May, 2020 in our blog: WHY IS PODCAST SOUND QUALITY SO ESSENTIAL? Good Intentions and Underestimation are Problematic because the second biggest turn-off that irritates podcast listeners is poor sound quality. The production of a podcast MUST BE to engage the listener; if not, why produce one at all. Poor sound quality, and you’ve lost the listener. Good sound quality affirms engaging messaging. Think about it, it is much easier to hear someone speaking in a big auditorium when the acoustics are good. A concert sounds better when the acoustics are good, too.

How do you assure good content? As we pointed out in our blog, August 13, 2020; HOW TO AVOID THE NUMBER ONE PROBLEM IN PODCASTING the biggest listener turn-off that will fail to attract an audience is “YOU TALK TOO MUCH”. Editing out extraneous comments, or clutter such as unnecessary talking, and other distractions like giggles, coughing, etc. so the message is heard clearly is vital for audience engagement and podcast growth. Without listeners, your podcast will fail. Editing in podcasting means coherent messaging with audio quality control so the listener stays tuned in. Good editing adds to the quality of the podcast, while poor or no editing makes the podcast sound amateurish and uninteresting!

A well-executed podcast ensuring engaging content and good sound quality can only happen with good production! Production MUST include proper editing. Aftercall, a goal of podcasting is to acquire more listeners, and achieve popularity too. Content quality with proper editing increases the reach because of the engaging content.

Creating a podcast is an excellent way to build an audience that fits a particular demographic and it positions you as an expert in your industry. Credibility is important and, when the podcast is linked with your website, you are able to drive traffic back to your website. More credibility for you as an expert and your business.

Directly connecting with prospects and customers. Podcasts that are well produced achieve this. According to Ad Mall Pro, 45.8% of podcast listeners visit the businesses websites to research products or services. PODCAST EDITING, IF YOU THINK IT’S UNNECESSARY, YOU’RE MISTAKEN. EDITING IS THE MOST IMPORTANT PART OF PODCAST PRODUCTION.

Blazing Kiss Media produces the Recall Audiocast™, The Next Generation of Business Podcasts. It’s Most Accessible Communications Tool and serves as a Lead Generator as well. Our production method has a system that achieves clear, cohesive and concise messaging. It is designed to garner RECALL among listeners. We have Linear Editing capabilities which means we use state of the art technology in our editing process! We can edit out all the nonsense and unrelated content; PLUS we can eliminate gaffs and we can store material for later use AND MUCH MORE! Our production ensures content over clutter! We can edit podcasts in ways DIY podcasters cannot! It is a priority that each Recall Audiocast Podcast episode is produced with engaging content and good sound quality! Listeners stay connected. After we edit, the episode will include SEM and SEO features by embedding meta data so every episode can be found more easily. PODCAST EDITING, IF YOU THINK IT’S UNNECSSARY, YOU’RE MISTAKEN. EDITING IS THE MOST IMPORTANT PART OF PODCAST PRODUCTION.

But don’t take our word for it, listen and be convinced! Check out these links:

• https://www.epctn.com/estate-chat
• https://formedfamiliesforward.org/onward-the-fff-podcast/
• https://thesenioralliance.org/category/podcasts/
• https://www.wercpr.com/podcasts/

Check out our demo on our website https://www.blazingkissmedia.com/ slide to Recall Audiocast to understand our process better. PODCAST EDITING, IF YOU THINK IT’S UNNECSSARY, YOU’RE MISTAKEN. EDITING IS THE MOST IMPORTANT PART OF PODCAST PRODUCTION.

About the Writer: Becky Blaesing created Blazing Kiss Media because she is “Never out of the Loop; but ALWAYS out of the Box! She’s able to offer that ability in every aspect of service provided to her clients. When it comes to creativity and the development of strategic business development goals for her clients this motto serves them well. She resides in Ooltewah, TN a suburb of Chattanooga with her husband and 2 rescue “fur boys”, Miggy and Sherman! Contact her today for your Free Consultation!