Good Intentions Alone Do Not Guarantee Successful Outcomes in Business Development Strategies.
Good intentions do not always yield good outcomes. As hard as we may try, they are not enough. In business development it’s critical that good intentions yield good outcomes. If that does not occur, negative impact on your business is without question! We can make sure good intentions yield positive results for business when we plan thoroughly. Planning for success lays out your blueprint for how business will be conducted in a successful manner. It is certainly detailed in your business plan. Positive impact on business means success is happening. And, success requires a commitment of using good, optimal strategies implemented properly and executed timely for business growth. Combined with good intentions, the expected and intended outcomes are realized. Otherwise, it is a lopsided approach using a strategy that is limited in successful outcomes potential. Good Intentions Alone Do Not Guarantee Successful Outcomes in Business Development Strategies.
Business development relates to your business brand, business presence and image. Brand identity and brand acceptance for any business requires good strategy, well planned out and executed with precision. The execution is designed for success. Having good intentions with an ill planned design strategy coupled with poor execution will wreak havoc on the expected or intended outcomes. This means the intended strategy must be appropriate for the goals of business growth, well planned and executed correctly to yield good outcomes! Those outcomes are both, expected AND intended. You can have good intentions to achieve success with a chosen strategy but good intentions alone are not enough! Good Intentions Alone Do Not Guarantee Successful Outcomes in Business Development Strategies.
What do we mean by intention? In implementing a strategy, we can consider it to be the goal or purpose. It means that it is something you planned or mean to do, whether you pull it off or not according to vocabulary.com This definition speaks directly to what we are saying. Having good intentions does not mean the goal, purpose or expected outcome will be achieved because the strategy chosen was done so with good intentions. Any strategy needs to be planned out thoroughly, implemented carefully and timely.
Good intentions must be detailed in thought and, and reiterated in documentation. This becomes the rationale for why the strategy makes sense. Good intentions will not guarantee success in achieving the desired, expected or intended outcomes if planning is not thorough. Good Intentions Alone Do Not Guarantee Successful Outcomes in Business Development Strategies. Part of planning for the strategy includes a key component of analysis. Realizing a good strategy is determining benchmarks for the monitoring achievement toward the intended outcomes. The determination of and the analysis of the benchmarks are good intentions to the overall implementation of the strategy.
Benchmarks relate to performance. They are considered to be a performance indicator or key performance indicator (KPI) that is a type of measurement of performance. These are the details that will support the strategy as being optimal while assuring good intentions for success occur. The implementation of the strategy must include monitoring in a timely manner so that adjustments can be made. Well intended monitoring keeps your strategy’s integrity.
The outcomes of your strategy will be measured against the selected benchmarks. Achieving benchmarks for the duration of implementation of the strategy, leading to achieving the desired outcomes, proves the intended strategy was appropriate! It led to good outcomes. The purpose, or goal was met because there was a well-planned strategy which was well executed in a timely manner. Thus, affirming GOOD INTENTIONS and PLANNING AND EXECUTION are critical elements in the implementation of appropriate and good business development strategy.
Why can a business development strategy be good but fail to meet its expectations? Improper planning AND execution of any strategy leads to poor results and expectations. Achievement of good outcomes is not realized by just good intentions and believing there’s a good and appropriate strategy. Also, assuring the correct benchmarks do not mean good outcomes will be realized automatically.
Success requires proper planning and precise execution of strategy with timeliness. The strategy must be well defined and, must include all details for implementation. After all, it is the roadmap for achieving the desired outcome. Good Intentions Alone Do Not Guarantee Successful Outcomes in Business Development Strategies.
When good intentions fail to produce good outcomes, it points to a poorly defined strategy with poor execution. The result likely occurred because the strategy did not take into account for unexpected obstacles that occur in business. Unexpected obstacles can make the whole strategy questionable. These unexpected obstacles also adversely affect the timeliness, and precision of any implementation.
Planning out scenarios that could impede success to determine what measures are needed to address the obstacles is a good intention. Incorporating that detail into the implementation strategy is good planning. It takes the good intentions and defines them as better intentions. The execution of the intentions paired with the detail of the optimal strategy will yield successful outcomes. Add in precision and timeliness to the execution of the strategy and good intentions pay off. Good Intentions Alone Do Not Guarantee Successful Outcomes in Business Development Strategies.
About the Writer: Becky Blaesing owns Blazing Kiss Media and is passionate about helping business owners and nonprofits grow their business with useful business development strategies. She resides in Ooltewah, TN with her husband a two fur boy rescues; but, works with business owners throughout many states. Business Development is often misunderstood but Becky can make sense of it all. She helps make sense of it. She’d love to hear from you!