Being Creative Is Aligning Imagination with Innovation for Successful Business Development Outcomes!

I was born in the 1960’s. My older siblings, were born in the 1950’s. Although our generations differed, we grew up learning a lot from one another. Today our perspectives about life remain fairly in line with one another. A few differences such as I and my older brother chose a career before marriage, my oldest brother and my sister did the opposite. Our differences were based on the experiences we observed between our parents and of course, our experiences being siblings. I wouldn’t trade my childhood, youth or teen years for anything. The experience of growing up with siblings from another generation was invaluable.

Our sibling rivalry was something we enjoyed. We asked questions between each other, some answers we would accept and challenge others. I would observe what my older siblings would do and what successes they had doing it. Those observations would prove to be an education in problem solving, negotiating, and even creativity. For example, my older brothers would hang out in the same circle of friends. At time, they had some disagreements among those friends. I would watch their interactions with those friends and between my brothers as they worked it out. Problem resolution 101 began at an early age for me. How did they address the issue(s), how did they treat one another, and how did they negotiate and, problem solve? Usually, they came to a conclusion that had some creative thought behind it. Eventually, the circle of friends came back together. I learned from observation and, by their trial and errors. Creatively, my brothers carefully came up with a resolution that never made one go against the other. They always had each other’s back! I understood at a young age how vital good relationships were and, what was needed to sustain those relationships. Today that helps me in my business development strategies and solutions with my clients and, prospects.

I learned from my sister, too. As with my brothers always being there for one another, my sister and I did the same. Although she was five years older, she treated me and my feelings equal to her own. My sister would remind me that disagreements are something that naturally would happen among friends. We needed to be respectful and kind even though we might be upset or angry. We needed to ask questions and listen to their answers, and discuss those answers honestly. We needed to be creative in our thinking because not everyone sees things or issues in the same light. By doing those things, we can resolve our differences. She helped me realize the importance of being assertive and, having an opinion. She was also quite artistic. She would draw to relive her stress or worries, that was her creative outlet. She was a pleaser yet she was her own person. I believe her artistic abilities allowed her to remain calm yet self-assured. She creatively solved dilemmas, that was for sure. She was the “go to” among her friends for advice. I marveled in her abilities to handle issues in a creative way. I began to see how being creative was helping her communicate her messages in positive ways. She helped me see things in a bigger context while not getting overwhelmed.

Many of my friends I grew up with were the oldest in their family. It was the opposite, for me. I was the youngest. My perspectives were similar to my friends that were the oldest in their family yet different. I looked at things in a broader context. I had bigger and bolder viewpoints or vision. I had learned to be inquisitive, I learned that things are not always clear at first, you need to stop and think about it before you dive into anything. I learned that using your imagination lead to ambition and I was ambitious. I wanted to be an adult before my time. I was considered creative, funny and smart by my friends, and at times, that was intimidating to them. My broader context of things would put me ahead of the curve among several of my friends. In many ways, they leaned on me for a lot of guidance. I was an innovator, always coming up with a solution to guide us one way or another. I had excellent role models, mu older siblings.

The 60’s were a time of turmoil yet excitement. My siblings and I watched the world change around us in fast and furious ways. We had to watch and learn from others, embrace their successes, be sad of their failures. We had hoped, over time, those failures would become successes. They helped each us become more introspective in our thoughts. It was a scary time for me, I had a sibling in the Army, during the Vietnam war.

I grew up rather quickly, I tried to ask questions and challenge answers, and I always analyzed the message. My parents would have to answer so many questions of why is the news saying this, why does this company say this about smoking for example? Over and over, I questioned everything! My answers would be quite optimistic from my parent’s viewpoint. I began to think out of the box when I looked at the world around me. I would day dream about solving all the worlds woes. Creativity and daydreaming were fascinating to me. My imagination was thriving.

After all my siblings left the house, I felt alone. I felt as an only child even though I had plenty of friends. I would often find myself day dreaming more and more, usually about being in my siblings’ shoes and taking on the world. How exciting I thought it was to be living on your own, or in college away from parental authority. I WOULD IMAGINE BEING ON MY OWN AND LIVING THE DREAM. My creativity didn’t let me down, either. I had some great adventures. One constant dream that was always an adventure was owning my own business. Making a positive impact on people and on things.

My parental authority in my teens was mostly my mom. My dad owned his own business, he was a Manufactures Representative. He was excellent in his craft, and that required a lot of travel. My mom owned Baskin Robbins 31 flavors ice cream store. She had to balance a household and running a business. A franchise business is different because you had royalties that would be paid to the company for operational purposes including marketing, and business development. She had to implement their required marketing and advertising; yet, she was creative and did additional marketing and advertising that suited her rural community better. She felt she knew better was her business development needs were and how she needed to achieve those. My dream of owning my own business was becoming more exciting as I worked side by side my mom and, the Regional marketing personnel at Baskin Robbins. Once my sister left for college, I had more experience given to me regarding promotions, etc.

I worked with my mom regularly to develop promotions that communicated the objectives of Baskin Robbins yet conveyed on a local level what was important to our community, and her demographics. She encouraged me to exercise creativity when she had to implement one of their promotions, how would we do it best in a small rural town? My creativity was challenged and I loved it! I was being innovative before I really understood the importance of it. It was a great job to have after school in my teen years before graduating and going to college.

My parents were influential in shaping my entrepreneurial dreams. My dad showed me how to dream big, and think big. My mom showed me how to prioritize those dreams and what it would take to make them a reality. She understood expectations, she showed me how women can achieve their most important GOALS even when the timing might not be perfect. Plan ahead and be innovative. That’s when creativity would influence my thinking of how to accomplish my dream. I would incorporate logic to the best of my ability as I made my dream a GOAL. I would begin thinking of what would need to happen to achieve that goal! I knew there would be risks, and consequences too, but the reward outweighed them.

Fast forward to present day, I love owning Blazing Kiss Media. I love all aspects of helping our clients develop and implement business development solutions. The solutions must be creative while meeting the needs of each client. It is imperative today as we endure the strain and stress of navigating through the pandemic. The strategies we choose must fit the clients brand image, and must tell their unique story in a compelling and engaging way. Being Creative Is Aligning Imagination with Innovation for Successful Business Development Outcomes.

At Blazing Kiss Media, our motto embodies that creative thinking: “Never out of the Loop; but ALWAYS out of the Box”. We understand that every client is unique and, so are their needs when it comes to business development. Blazing Kiss Media strives for always being innovative, whether in consulting, training, marketing and/or advertising, production or media buying. We certainly are creative and innovative in Podcast development, production and distribution with our Recall Audiocast . All of these business development solutions are designed creatively to positively impact every client’s uniqueness and business growth goals.

Creativity is the momentum behind innovation which requires using your imagination. By doing so, you can develop a unique viewpoint that will guide your creative ambitions and desires to become reality for success and business growth with revenue, people, products and/or services! Being Creative Is Aligning Imagination with Innovation for Successful Business Development Outcomes.

About the Writer: Becky Blaesing, owner of Blazing Kiss Media grew up in a small rural town in the central part of Michigan. She resides in Ooltewah, TN with her husband and 2 rescue dogs. She has sales, management and media experience in for profit and non-profit business sectors.