Working in business development, I am frequently asked a myriad of questions. What is the best form of media to use for my business? Marketing? Advertising? What media does not work well? What works better? They all get the same results, right? Any media I choose should work because the media company personnel recommended it? I like this media best ...

Myth or Fact: Is Direct Mail Marketing Still Effective?

Perhaps it’s a glossy post card in the mail box with a 20% OFF offer. Later that day, the subject line reads: it’s The 20% OFF SALE . You scroll down and click on the link and there is that same glossy post card. Every day we are getting some form of mail whether it’s ...