Q: I keep hearing debates that traditional media is going away. Is it?
A: No, it’s not going away. Media evolves because consumer’s behaviors change. New media develops and it replaces regular use of traditional media. It has a broader target audience and is considered “outbound” marketing or consumers coming into the marketing venue willingly.
New media is Digital because it uses online methods or the Internet. It allows you to engage the prospective consumer. New media is referred to as “inbound” marketing because consumers are coming into the marketing venues of the company like websites, videos and blogs, etc. Content is king in new media since it establishes connections with prospective customers and, builds relationships with existing customers.
Blazing Kiss Media is BOLD in embracing NEW Media:
At Blazing Kiss Media we have developed a digital media product knows as the Recall Audiocast™. It’s a hybrid of an audio book and a podcast. It’s the Next Generation of Business Podcasts. Businesses must reach out to find the consumer and bring them to you. The most accessible and efficient way is with the Recall Audiocast™ ©2020 Blazing Kiss Media.
Q: How is SEO different from SEM?
A: The confusion is common for many. SEO means Search Engine Optimization and is part of Search Engine Marketing or Search Marketing SEM.
SEO focuses on optimizing your website to get higher rankings in the organic search results while SEM goes beyond the SEO. SEM aims to increase the visibility in search engines by getting organic traffic through SEO or paid traffic by Pay Per Click PPC advertising. And SMM refers to Social Media Marketing such as Facebook, Twitter, etc.
Q. I listen to podcasts. I see more of them using video. Is that a better way to reach more listeners?
A. Podcasts today use more audio than video really. Although video podcasts let you get onto other platforms, audio is more powerful because it can be listened to anywhere. Audio fits the habits of the podcast listener much better. Because od the portability and accessibility of the podcast, you are connecting to a larger audience.
Audio podcast messaging must be clear, concise and cohesive because CLARITY gets results.
Blazing Kiss Media is BOLD in embracing NEW Media:
At Blazing Kiss Media we have developed a digital media product knows as the Recall Audiocast™. It’s a hybrid of an audio book and a podcast. It’s the Next Generation of Business Podcasts. Businesses must reach out to find the consumer and bring them to you. The most accessible and efficient way is with the Recall Audiocast™. ©2020 Blazing Kiss Media.
*Check out our Recall Audiocast Demo on this website.
** Check out Special Parents Confidential Podcast on this website
Q: You mention audio quality a lot. Why is that important?
A: Poor audio quality is a major turn-off for everyone. Ask anyone who works in the film industry: an audience will forgive an out-of-focus shot. An audience will forgive a shaky camera. But they absolutely will not tolerate poor audio quality.
Why is that? Music recordings. Spoken word recordings. The record industry has given the world perfect sounding audio since the 1950s with the introduction of high fidelity stereo. The radio industry has given us great sounding audio since the 1960s with the advent of FM Stereo broadcasting. The movie industry has given us perfect audio since the late 1970s with Lucas Film's THX audio standards. The audio book industries have given us great sounding audio as well. There is no excuse for poor audio in a podcast, except for either lousy equipment or incompetence, or both. Ignore this at your peril.
Blazing Kiss Media's Recall Audiocast is produced with a state-of-the-art recording studio system, the same kind you'd find in every major recording studio around the world. We use HD technology, far superior to most podcasters. We can help your audio sound as good as any radio station or audio book. This is vital because many major media companies are getting involved in podcasting. They bring in a wealth of HD technology and equipment that leaves most podcasters far behind - exactly what we have at Blazing Kiss Media.
There's a definite rule among radio station program directors that comes in to play here: When given a choice between two or three identical radio stations in a city, with each station in the same format, with the same style of air talent, and the same everything else - - - the station that sounds the best is the one that wins. We help you make sure that when given a choice, your podcast is the one that wins.