Before the rise in popularity of podcasts, editing was typically associated with written materials such as books, white papers, print ads, etc. It was not considered anything extraordinary. Editing gained more notoriety as videos on social media became popular. Still, editing was commonly considered more important to written material. Today, with ...

Last year, COVID-19 impacted every business owner, and most companies in every industry. When the economy was shutdown, except for all essential services and workers, many businesses took a deep breath and held on for dear life. Some maintained some sense of survival, some ebbed and flowed with the economic tide and the surge of COVID cases. Some ...

Good intentions do not always yield good outcomes. As hard as we may try, they are not enough. In business development it’s critical that good intentions yield good outcomes. If that does not occur, negative impact on your business is without question! We can make sure good intentions yield positive results for business when we plan thoroughly. Planning ...

Last year certainly proved to be “survival of the fittest” for people, places and businesses due to the Coronavirus pandemic. 2020 could not have been more surreal or more destabilizing to our communities, businesses and economy. Our economy closed for business? Who would have ever thought we would be in a pandemic? Jobs gained were lost in an instant, ...

Remember as a kid when you played the game of falling backwards into the arms of a friend? It was a game of fun between friends. Blindly trust they will catch you. Being friends, they had earned your trust and credibility! Usually it was successful, they caught you. Sometimes, it was a miss and you fell down together unison. The hard ground didn’t ...

Who hasn’t heard the phrase, “What’s the word”? When used, it’s usually related to work situations and in social circles. In work settings it is said when: someone enters a room and there is a lot of conversation going on, or someone has been called into a meeting and those not involved want to know what was talked about, or a special All ...

Working in business development, I am frequently asked a myriad of questions. What is the best form of media to use for my business? Marketing? Advertising? What media does not work well? What works better? They all get the same results, right? Any media I choose should work because the media company personnel recommended it? I like this media best ...